Garnish Deluxe - Website Redesign and E-commerce Integration
Problem
Garnish Deluxe had an outdated website that did not reflect the premium quality of their dehydrated cocktail garnish products. The existing site was slow, visually inconsistent and lacked a proper e-commerce integration. Email management was handled through an unreliable setup and the brand had no Google Business Profile presence. With a growing product range and ambitions to supply bars, restaurants and consumers across the UK, Garnish Deluxe needed a complete digital overhaul.
Approach
Website Redesign: A completely new website was built for garnishdeluxe.co.uk on Replit, replacing the outdated design with a clean, premium brand aesthetic. The site was built with full SEO optimisation, GDPR compliance, mobile-first design and smooth animations throughout. All existing product and brand content was transferred and enhanced.
Shopify Integration: The existing Garnish Deluxe Squarespace store was integrated directly into the new site via Shopify Buy Buttons, allowing customers to browse and purchase products seamlessly without leaving the new frontend. Rather than rebuilding the shop from scratch, the existing product catalogue and checkout flow were preserved and embedded within the new premium experience.
Zoho Mail Setup: Professional email management was set up via Zoho Mail Lite, giving the Garnish Deluxe brand a reliable, branded email infrastructure across multiple brand accounts including Garnish Deluxe, Olympus Bartenders and Zeus Juice.
Google Business Profile: A Google Business Profile was created and fully optimised for Garnish Deluxe, with complete service listings, brand description, photos and category setup to improve local and product search visibility.
Outcome
The new garnishdeluxe.co.uk site launched to an immediate improvement in performance scores, user experience and brand perception. Page speed improved dramatically compared to the previous setup. The seamless Shopify integration maintained the existing sales flow while presenting products in a premium context. Professional email management eliminated the previous deliverability issues. The Google Business Profile established a new organic discovery channel for the brand.
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