Gem Lettings — Google Ads Campaign Launch
Problem
Before working together, Gem Lettings had never run Google Ads and relied solely on organic enquiries and referrals. This made lead flow unpredictable and limited their ability to attract new landlords in St Albans.
Approach
Designed and launched the company's first Google Ads acquisition system focused entirely on landlord lead generation.
Conducted keyword research to target local, high-intent landlord searches (e.g. "St Albans letting agents for landlords").
Created compelling ad copy centred on trust, transparency, and guaranteed results.
Set up conversion tracking, call tracking, and custom landing page integration to measure performance accurately.
Iteratively tested headlines, bidding strategies, and ad extensions to improve engagement.
Outcome
Google Ads became a reliable new acquisition channel for Gem Lettings, delivering steady weekly leads and measurable ROI.
Campaign Performance
Since September 2025What Gem Lettings Says
Roman has helped with my business Gem Lettings. He has helped massively with a Google Advert and has built two websites for the Gem Lettings. Both websites look fantastic. From the Google Advert I have received a great response. Roman has also been very helpful with any questions I had and always responds quickly. He has arranged meetings with me too and has gone through everything which he has done. I am very grateful for all the help Roman has given to my business. I have been that pleased with him I have recommended him to other businesses too where he will hopefully get some business.
Gemma, Director at Gem Lettings
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