Gem Lettings — High-Converting Landing Page
Problem
Gem Lettings' old landing page was generic and cluttered, with unclear CTAs and slow performance. The design didn't reflect the brand's credibility, and users weren't converting after clicking Google Ads.
Approach
Designed a bespoke, mobile-first landing page tailored to landlord acquisition.
Added clear CTAs ("Request a Valuation", "Get Tenants Fast") and removed unnecessary friction points.
Integrated trust elements — testimonials, Google Reviews, and partnership logos.
Implemented AI chatbot integration and server-side tracking to capture all enquiries.
Optimised page speed, compressing assets and streamlining scripts.
Outcome
The new landing page turned ad clicks into high-quality leads and gave Gem Lettings a scalable foundation for ongoing paid campaigns.
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What Gem Lettings Says
Roman has helped with my business Gem Lettings. He has helped massively with a Google Advert and has built two websites for the Gem Lettings. Both websites look fantastic. From the Google Advert I have received a great response. Roman has also been very helpful with any questions I had and always responds quickly. He has arranged meetings with me too and has gone through everything which he has done. I am very grateful for all the help Roman has given to my business. I have been that pleased with him I have recommended him to other businesses too where he will hopefully get some business.
Gemma, Director at Gem Lettings
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