The Reformer Studio - Giving a Cranleigh Pilates Studio a Home of Its Own Online
Problem
The Reformer Studio runs small-group Reformer Pilates classes from inside The Salon on Cranleigh High Street. Online, it only existed as one page on The Salon's website, sharing a booking page with beauty and aesthetics treatments. There was no standalone brand, no clear timetable and no dedicated page for people searching for Pilates locally. The studio's goals were simple: fuller classes, more local awareness and a more professional presence.
Approach
We separated the studio from the salon and built it a brand and website of its own, with a clean black, white and grey design to match the owner's brief. The site has five pages: Home, About, Classes, Timetable and Contact. Every booking button links straight to the studio's Gymcatch booking page, and the Classes page includes a first-class guide covering what to wear, what to bring and what to expect, to put nervous beginners at ease.
Behind the scenes we built the site for local search, with structured data, a plain-text class schedule search engines can read, and a full set of legal pages including booking terms, cancellations and a health disclaimer.
Outcome
The Reformer Studio now has its own live website and brand, separate from the salon, with a clear route from finding the studio to booking a class. It gives the studio a proper foundation to rank for Reformer Pilates in Cranleigh and the surrounding villages.
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